Ricegrowers' Association of Australia
2006The Ricegrowers' Association of Australia came to Parker & Partners for a solution to the negative perceptions their industry faces from metropolitan Australia. P&P developed and implemented a myth-busting communications campaign, focusing on correcting the misconceptions and factual mistakes many people make when passing judgment Australia's rice industry. From developing key messages for the industry, through the creation of a myth-busting website www.aboutrice.com and associated fact sheets, the team at P&P has help the RGA to secure more balanced reporting about the industry and its role in Australia's agricultural landscape.
