DFAT: APEC 2007

2007

During Australia’s APEC year, Parker & Partners worked with DFAT to communicate the benefits of the Australian Government’s APEC policy to the Australian community and particularly to business and Australian youth. Working with the Departmental Taskforce, Parker & Partners implemented a strategic communications plan which targeted key stakeholder groups, including business and trade organisations as well as the media. Using these connections, P&P worked with stakeholders to communicate the benefits APEC engagement brings to the Australian economy and the wider community.