Engaging 100 high profile and influential Australian women was a key component for our campaign for the Australian Government to fund the world's first cervical cancer vaccine.
Following a successful media launch and political engagements, and mounting pressure from the Australian public, in February 2006 it was announced that the vaccine would be funded.

Parker & Partners has helped Emirates Airline grow their landing rights in Australia by over 300% in the five years we have worked together, representing 1,000,000 + additional seats a year because of this campaign.
Our Emirates work has won many international public affairs and public relations awards.

The $1.1 billion Lane Cove Tunnel project was one of the most significant infrastructure projects for New South Wales connecting Sydney's 110 kilometre orbital network.
P&P assisted Connector Motorways in providing issues and crisis management and public affairs advice throughout construction, including a three day Parliamentary inquiry into the project.

The Ricegrowers' Association of Australia came to Parker & Partners for a solution to the negative perceptions their industry faces from metropolitan Australia. P&P developed and implemented a myth-busting communications campaign, focusing on correcting the misconceptions and factual mistakes many people make when passing judgment Australia's rice industry. From developing key messages for the industry, through the creation of a myth-busting website www.aboutrice.com and associated fact sheets, the team at P&P has help the RGA to secure more balanced reporting about the industry and its role in Australia's agricultural landscape.

Parker & Partners was engaged by Visy Recycling to develop a campaign which raised the profile of recycling during the 2007 Federal election. Using the web and media to reach candidates, Vote1Recycling attracted hundreds of voters and candidates who pledged their commitment to recycle election materials like How to Vote cards. Importantly, the campaign initiated a dialogue with both major parties concerning the merits of recycling as a greenhouse gas reduction strategy.

During Australia’s APEC year, Parker & Partners worked with DFAT to communicate the benefits of the Australian Government’s APEC policy to the Australian community and particularly to business and Australian youth. Working with the Departmental Taskforce, Parker & Partners implemented a strategic communications plan which targeted key stakeholder groups, including business and trade organisations as well as the media. Using these connections, P&P worked with stakeholders to communicate the benefits APEC engagement brings to the Australian economy and the wider community.

When Parker & Partners' client Kraft needed to know what Australia's leading journalists, MPs and opinion leaders thought of their company and issues of advertising, nutrition, obesity and 'Made in Australia', we conducted a major 'Thinking on the Hill' audit of attitudes and opinions to help 'craft' future strategy.

Parker & Partners launched for our client 3M their new skin cancer pharmaceutical, Aldara.
The media campaign resulted in record sales, over 300 media hits including all Australian TV networks.

The Tenix Group's ANZAC Ship program is one of Australia's most successful ever defence projects. Parker & Partners conceived and then implemented an historic celebration of the ANZAC program by using the launch of the 10th and final frigate to stage a major dinner at the War Memorial for 300 Ministers, MPs, Defence officials, media and business leaders. It was heralded as the political event of the year by both the client and the VIPs present.

Parker & Partners was awarded the Australian Government's program to manage all communications for our presence at World Expo in Japan.
This campaign, involving two cultures and languages, also included hundreds of stakeholders and achieved 1000 media stories and exceeded all Government expectations.

There have been few bigger issues of late than the debate about uranium and its exploration, export and ownership.
For client WMC, Parker & Partners acted as issues management advisers during its highlycharged and very political takeover. The effective management of many contentious issues helped ensure a $9.2 billion sale price and a 76% increase in share value.

The threat of an avian flu pandemic is one of the most serious health, economic, political and community issues Australia and the region has faced in recent decades.
Parker & Partners, as advisers to CSL Ltd - and their Southern Hemisphere Flu Centre - has successfully managed a series of on-going potential and live issues and crisis threats involving contingency planning, training, rapid response, third parties and major stakeholder engagement.

As a part of Amgen's plan to develop relationships with researchers and stakeholder groups in Australia, Amgen committed a $240,000 grant to the Dubbo Osteoporosis Epidemiology Study. Amgen wanted to maximise the public relations around the significant grant and to firmly cement themselves in the osteoporosis space.
Joining with Parker & Partners they were able to achieve this, through thorough media management and an effective event management plan.

Parker & Partners was engaged by CSL Biotherapies to help secure Government funding for a new infant vaccine for rotavirus gastroenteritis, RotaTeq.
The campaign, culminated with a high profile media launch and bi-partisan political briefing at Parliament House in Canberra in February 2007, prompted the Federal Health Minister to commit to a timetable for a vaccine funding decision with the program beginning in July 2007.

Parker & Partners was engaged by Unisys to support three tenders within the Departments of Defence and Immigration.
Unisys has since won the DIMIA Biometrics bid, the DIMIA End User Computing bid, and has been selected preferred tenderer with Defence. These total in excess of $400m.

Through the media, the Heart Foundation's messages reached more than five million people in the first 48 hours following the national launch of the campaign, with four of our free to air news networks covering the story extensively.
The Heart Foundation's inquiry line, Heartline, experienced a 190% increase in calls and equally the Heart Foundation's website had a 600% increase in hits to the specially developed Walk of Life pages.

Google, the world's most dominant internet search engine, engaged Parker & Partners to help with an extensive public affairs campaign to launch the world’s first Google Election internet site. The launch was supported by Federal Minister Joe Hockey and Federal Labor’s Peter Garrett, who helped launch the Google election site which profiled Google and YouTube as the clear leader in the democratisation of the internet.

Parker & Partners followed-up the media launch with a successful event in Parliament House Canberra to educate Members and Senators on using the Google Election site for their upcoming campaigns. Because of our success, Google wants to replicate this campaign and build election sites around the world.

Accenture has been a client of Parker & Partners for over five years providing government affairs advice and assistance including with the DMO and Defence as well as other government accounts.

In July 2007, Parker & Partners assisted Accenture in the opening of its information technology and client support facility at the University of Wollongong. Parker & Partners provided strategic advice on the structure and format of the event. This included securing the participation of Minister Dutton and recommending key guests in support of Accenture’s stated objectives and providing relevant talking points, media strategy, protocol and the running order to ensure a successful event. Accenture were delighted with the outcome of the event, the Minister’s attendance and resultant media coverage.

Parker & Partners was engaged by Newcrest Mining Ltd to assist them with government and key stakeholder activities aimed at improving their overall business operations. Newcrest Mining Ltd has a strong vision to continue leading the way in gold and copper production, sustain relationships and ensure environmental sustainability in the areas they work in.

Parker & Partners worked with Newcrest Mining Ltd to develop a comprehensive perceptions audit for key decision makers such as Government Members of Parliament, both Federal and State, media, and industry organisations. The end report will assist Newcrest Mining Ltd in improving their future business operations and ultimately reaching their business goals.

When faced with fighting a losing battle over the mandatory addition of folic acid to all bread produced in Australia and New Zealand, Goodman Fielder turned to Parker & Partners to run a campaign which minimised the impact of the regulatory decision on the company’s bottom line. Identifying and working with key stakeholders and political influencers, including media, saw support for the industry position grow. Adopting a leadership position within the broader bread making industry, Goodman Fielder and Parker & Partners secured a series of Ministerial reviews into the decision and ultimately secured the best possible outcome for the company in this situation.

Kraft Foods turned to Parker & Partners for strategic advice when restructuring their Australian operations in 2006. In the shadow of a recent factory closure and the iconic status of the Kraft brand in Australia, Parker & Partners successfully managed union, community and Government responses to the announcement of 325 job losses. 90% of media coverage from the announcement was neutral or favourable, a remarkable outcome in the situation.

Parker & Partners worked with Kraft to convince the Government to reverse a decision to ban their Maxwell House Mugsticks product from importation to Australia. Working with Biosecurity Australia, AQIS and the Minister for Agriculture, we ensured Mugsticks remained eligible for importation from China, an outcome with a million dollar impact on Kraft’s bottom line.

Parker & Partners recognised the rise in the interest levels of Governments across Australia towards issues such as nutrition and childhood obesity as an opportune time to profile Kraft’s Healthy Active Families program and commitment to health and wellness in Australia. Parker & Partners worked with Kraft to launch the OzChild initiative in September 2005. This included the development of media releases, postings to relevant Government officials, MPs and NGOs concerned with obesity, nutrition and healthy lifestyles activities, as well as a briefing series with MPs where pilot programs were running. The launch of the OzChild initiative was successful in positioning Kraft as a company interested in the health and wellbeing of young Australians and also placed the company in the political and public eye.

When launching Australian seafood onto the 5 star hotel market in Dubai, the National Food Industry Strategy looked to Parker & Partners to generate media interest both here in Australia and on the ground in Dubai. Through the Ogilvy PR Worldwide network, Parker & Partners worked with Ogilvy PR Dubai to secure significant local media interest and coverage of the official launch event. Back home in Australia, Parker & Partners secured metropolitan and regional media coverage profiling the success story of Australian exporters to Dubai and the creation of a previously non-existent export market for top quality Australian produce.

Parker & Partners assisted Unilever in building relationships with Government decision makers while seeking regulatory approval for their newly developed Ice Structuring Protein (ISP). Unilever were successful in obtaining regulatory approval from FSANZ for the use of this protein in food in Australia, setting an important precedent for global approval with potential to grow Unilever’s ice cream business around the world.

Parker & Partners has provided strategic media advice to Connector Motorways since 2005, helping them manage well over of 10,000 media enquiries during that time.
Rigorous media monitoring and management by P&P has been critical in helping Connector Motorways handle sometimes intense media interest in the Lane Cove Tunnel project; particularly during the politically-charged lead up to its opening and an earlier building collapse during construction.
The Lane Cove Tunnel opened ahead of schedule in March 2007 and Parker & Partners continues to manage a steady stream of media enquiries on issues such as traffic numbers and tolling.

Nestle, the world's largest food and beverage company, approached Parker & Partners to deliver a training package to its Executives from the Pacific Island region on the areas of government and political relations. P&P developed and undertook a tailored "Climbing the Hill" program for the Pacific Island region. This one-day program provided Executives with a comprehensive examination of the complex nature and finer nuances of the government and the political machine. The program was a success with participants gaining the insights they needed into working with and influencing Government.

Obesity is an area of growing concern the world over. Law suits, movies, advertising bans, bad press... is this issue becoming a crisis? For our global Ogilvy PR Worldwide client Frito Lay, Parker & Partners managed the complex and contentious assignment on how best to position this brand across Asia Pacific in the midst of the obesity debate. Deep research insights coupled with sharp messaging and local Ogilvy knowledge resulted in the ability to manage media and demonstrate leadership where others faulted.

Parker & Partners has been an adviser to Medicines Australia for many years. Most recently, Parker & Partners was engaged to provide both detailed communications as well as stakeholder management strategies around the Australian Competition Tribunal (ACT) review and pending decision on Medicines Australia’s appeal of an ACCC condition on the industry Code of Conduct.

Parker & Partners developed comprehensive communications strategies and stakeholder analysis which included background, communications plan, pre and post decision tactics and key messaging and a flow chart of decision and response activities. They noted the stakeholder execution element was particularly important given the nature of the ACCC decision and the impact for their members and the industry. Parker & Partners continue to work with Medicines Australia.

Building on its long-term partnership with the Emirates Group, Parker & Partners was engaged by Emirates Hotels and Resorts in 2003 to provide public affairs counsel for the development application and approvals process, and throughout construction of Australia's first luxury conservation resort, the Emirates Wolgan Valley Resort & Spa.

Parker & Partners provided ongoing counsel throughout the approvals process which involved all three-tiers of Government and stakeholder and event management.

Tigers, and their developers Winston Langley, engaged Parker & Partners to provide strategic counsel for their community consultation program and lead their external communications campaign to promote the benefits of their $250 million retail and residential development in Rozelle, close to the Sydney CBD.

Tigers is currently negotiating the approval of its Masterplan with Leichhardt Council, with involvement from the NSW Planning Minister.

P&P is assisting PSA - an industry alliance of television manufacturers such as Sony, Panasonic and LG - to increase the recovery and recycling of the 1.5 million used TVs that are currently landfilled each year in Australia. PSA and its members have developed a unique and comprehensive approach that will fully fund and operate a recovery and recycling system at no cost to the taxpayer. However, Government policy is needed to ensure that "free-riders" do not undercut the system and its potential to deliver significant environmental benefits to the community. Through a 360 degree public affairs strategy, P&P is helping PSA to secure from Government the appropriate regulatory safety net that will enable this world-first e-waste producer responsibility program to commence.

P&P was engaged by AFGC - the peak industry association for Australia's food and grocery companies - to assist with the development of the industry's strategic approach to environmental and social sustainability. Using our team's specialist facilitation skills, P&P ran a series of planning workshops for AFGC managers and senior representatives from member companies. The workshops explored how the industry currently performs and is positioned on sustainability and what objectives it seeks to achieve in the future. The workshops considered both the "technical" and the "communications" aspects of sustainability performance, including manufacturing and operations, management systems, stakeholder expectations, consumer / customer drivers, and public policy settings.

P&P worked with Pulse Communications, its fellow Ogilvy PR company, to ready Cascade Green, a 100% carbon offset beer, for launch into the Australian marketplace. P&P's role was: to advise on government and stakeholder expectations with regard to green marketing; to offer operational counsel on carbon offset approaches; to conduct a "due diligence" on the environmental claims to be made in the product's launch, and; to provide expert insights into the launch and positioning strategy. P&P is strongly of the view that there is an emerging place for green products and services and that their success will in part meeting the public's appropriate expectations about integrity and credibility in marketing claims.

P&P was engaged by Veolia Environmental Services - Australia's leading integrated waste management company - to increase the public policy capabilities of its people. To effectively do their jobs, the managers of Veolia regularly need to address any number of public policy imperatives at both the State and Federal Government levels. Given the importance of public policy settings for capital infrastructure investment decisions, it's critical for Veolia's people to both understand public policy and how they can make a positive contribution to its formulation. For Veolia, P&P developed and ran a national series of public policy workshops and training sessions for Veolia's managers. The series covered aspects ranging from the role of policy in new technology development in Europe to international and domestic climate change policy trends to specific State-based waste minimisation reforms; it was aimed at not only raising awareness, but empowering managers to consider strategic policy opportunities for the business and how to claim them.