Parker & Partners was engaged by CSL Biotherapies to help secure Government funding for a new infant vaccine for rotavirus gastroenteritis, RotaTeq.
The campaign, culminated with a high profile media launch and bi-partisan political briefing at Parliament House in Canberra in February 2007, prompted the Federal Health Minister to commit to a timetable for a vaccine funding decision with the program beginning in July 2007.

Through the media, the Heart Foundation's messages reached more than five million people in the first 48 hours following the national launch of the campaign, with four of our free to air news networks covering the story extensively.
The Heart Foundation's inquiry line, Heartline, experienced a 190% increase in calls and equally the Heart Foundation's website had a 600% increase in hits to the specially developed Walk of Life pages.

Engaging 100 high profile and influential Australian women was a key component for our campaign for the Australian Government to fund the world's first cervical cancer vaccine.
Following a successful media launch and political engagements, and mounting pressure from the Australian public, in February 2006 it was announced that the vaccine would be funded.

The Ricegrowers' Association of Australia came to Parker & Partners for a solution to the negative perceptions their industry faces from metropolitan Australia. P&P developed and implemented a myth-busting communications campaign, focusing on correcting the misconceptions and factual mistakes many people make when passing judgment Australia's rice industry. From developing key messages for the industry, through the creation of a myth-busting website www.aboutrice.com and associated fact sheets, the team at P&P has help the RGA to secure more balanced reporting about the industry and its role in Australia's agricultural landscape.

Parker & Partners has provided strategic media advice to Connector Motorways since 2005, helping them manage well over of 10,000 media enquiries during that time.
Rigorous media monitoring and management by P&P has been critical in helping Connector Motorways handle sometimes intense media interest in the Lane Cove Tunnel project; particularly during the politically-charged lead up to its opening and an earlier building collapse during construction.
The Lane Cove Tunnel opened ahead of schedule in March 2007 and Parker & Partners continues to manage a steady stream of media enquiries on issues such as traffic numbers and tolling.

When launching Australian seafood onto the 5 star hotel market in Dubai, the National Food Industry Strategy looked to Parker & Partners to generate media interest both here in Australia and on the ground in Dubai. Through the Ogilvy PR Worldwide network, Parker & Partners worked with Ogilvy PR Dubai to secure significant local media interest and coverage of the official launch event. Back home in Australia, Parker & Partners secured metropolitan and regional media coverage profiling the success story of Australian exporters to Dubai and the creation of a previously non-existent export market for top quality Australian produce.

Parker & Partners has helped Emirates Airline grow their landing rights in Australia by over 300% in the five years we have worked together, representing 1,000,000 + additional seats a year because of this campaign.
Our Emirates work has won many international public affairs and public relations awards.

The Tenix Group's ANZAC Ship program is one of Australia's most successful ever defence projects. Parker & Partners conceived and then implemented an historic celebration of the ANZAC program by using the launch of the 10th and final frigate to stage a major dinner at the War Memorial for 300 Ministers, MPs, Defence officials, media and business leaders. It was heralded as the political event of the year by both the client and the VIPs present.

Parker & Partners launched for our client 3M their new skin cancer pharmaceutical, Aldara.
The media campaign resulted in record sales, over 300 media hits including all Australian TV networks.

As a part of Amgen's plan to develop relationships with researchers and stakeholder groups in Australia, Amgen committed a $240,000 grant to the Dubbo Osteoporosis Epidemiology Study. Amgen wanted to maximise the public relations around the significant grant and to firmly cement themselves in the osteoporosis space.
Joining with Parker & Partners they were able to achieve this, through thorough media management and an effective event management plan.