P&P was engaged by AFGC - the peak industry association for Australia's food and grocery companies - to assist with the development of the industry's strategic approach to environmental and social sustainability. Using our team's specialist facilitation skills, P&P ran a series of planning workshops for AFGC managers and senior representatives from member companies. The workshops explored how the industry currently performs and is positioned on sustainability and what objectives it seeks to achieve in the future. The workshops considered both the "technical" and the "communications" aspects of sustainability performance, including manufacturing and operations, management systems, stakeholder expectations, consumer / customer drivers, and public policy settings.

P&P worked with Pulse Communications, its fellow Ogilvy PR company, to ready Cascade Green, a 100% carbon offset beer, for launch into the Australian marketplace. P&P's role was: to advise on government and stakeholder expectations with regard to green marketing; to offer operational counsel on carbon offset approaches; to conduct a "due diligence" on the environmental claims to be made in the product's launch, and; to provide expert insights into the launch and positioning strategy. P&P is strongly of the view that there is an emerging place for green products and services and that their success will in part meeting the public's appropriate expectations about integrity and credibility in marketing claims.

Parker & Partners was engaged by Visy Recycling to develop a campaign which raised the profile of recycling during the 2007 Federal election. Using the web and media to reach candidates, Vote1Recycling attracted hundreds of voters and candidates who pledged their commitment to recycle election materials like How to Vote cards. Importantly, the campaign initiated a dialogue with both major parties concerning the merits of recycling as a greenhouse gas reduction strategy.

P&P is assisting PSA - an industry alliance of television manufacturers such as Sony, Panasonic and LG - to increase the recovery and recycling of the 1.5 million used TVs that are currently landfilled each year in Australia. PSA and its members have developed a unique and comprehensive approach that will fully fund and operate a recovery and recycling system at no cost to the taxpayer. However, Government policy is needed to ensure that "free-riders" do not undercut the system and its potential to deliver significant environmental benefits to the community. Through a 360 degree public affairs strategy, P&P is helping PSA to secure from Government the appropriate regulatory safety net that will enable this world-first e-waste producer responsibility program to commence.