Parker & Partners was engaged by CSL Biotherapies to help secure Government funding for a new infant vaccine for rotavirus gastroenteritis, RotaTeq.
The campaign, culminated with a high profile media launch and bi-partisan political briefing at Parliament House in Canberra in February 2007, prompted the Federal Health Minister to commit to a timetable for a vaccine funding decision with the program beginning in July 2007.

Google, the world's most dominant internet search engine, engaged Parker & Partners to help with an extensive public affairs campaign to launch the world’s first Google Election internet site. The launch was supported by Federal Minister Joe Hockey and Federal Labor’s Peter Garrett, who helped launch the Google election site which profiled Google and YouTube as the clear leader in the democratisation of the internet.

Parker & Partners followed-up the media launch with a successful event in Parliament House Canberra to educate Members and Senators on using the Google Election site for their upcoming campaigns. Because of our success, Google wants to replicate this campaign and build election sites around the world.

Parker & Partners was engaged by Newcrest Mining Ltd to assist them with government and key stakeholder activities aimed at improving their overall business operations. Newcrest Mining Ltd has a strong vision to continue leading the way in gold and copper production, sustain relationships and ensure environmental sustainability in the areas they work in.

Parker & Partners worked with Newcrest Mining Ltd to develop a comprehensive perceptions audit for key decision makers such as Government Members of Parliament, both Federal and State, media, and industry organisations. The end report will assist Newcrest Mining Ltd in improving their future business operations and ultimately reaching their business goals.

When faced with fighting a losing battle over the mandatory addition of folic acid to all bread produced in Australia and New Zealand, Goodman Fielder turned to Parker & Partners to run a campaign which minimised the impact of the regulatory decision on the company’s bottom line. Identifying and working with key stakeholders and political influencers, including media, saw support for the industry position grow. Adopting a leadership position within the broader bread making industry, Goodman Fielder and Parker & Partners secured a series of Ministerial reviews into the decision and ultimately secured the best possible outcome for the company in this situation.

Parker & Partners worked with Kraft to convince the Government to reverse a decision to ban their Maxwell House Mugsticks product from importation to Australia. Working with Biosecurity Australia, AQIS and the Minister for Agriculture, we ensured Mugsticks remained eligible for importation from China, an outcome with a million dollar impact on Kraft’s bottom line.

Parker & Partners assisted Unilever in building relationships with Government decision makers while seeking regulatory approval for their newly developed Ice Structuring Protein (ISP). Unilever were successful in obtaining regulatory approval from FSANZ for the use of this protein in food in Australia, setting an important precedent for global approval with potential to grow Unilever’s ice cream business around the world.

Parker & Partners has helped Emirates Airline grow their landing rights in Australia by over 300% in the five years we have worked together, representing 1,000,000 + additional seats a year because of this campaign.
Our Emirates work has won many international public affairs and public relations awards.

Parker & Partners has been an adviser to Medicines Australia for many years. Most recently, Parker & Partners was engaged to provide both detailed communications as well as stakeholder management strategies around the Australian Competition Tribunal (ACT) review and pending decision on Medicines Australia’s appeal of an ACCC condition on the industry Code of Conduct.

Parker & Partners developed comprehensive communications strategies and stakeholder analysis which included background, communications plan, pre and post decision tactics and key messaging and a flow chart of decision and response activities. They noted the stakeholder execution element was particularly important given the nature of the ACCC decision and the impact for their members and the industry. Parker & Partners continue to work with Medicines Australia.