During Australia’s APEC year, Parker & Partners worked with DFAT to communicate the benefits of the Australian Government’s APEC policy to the Australian community and particularly to business and Australian youth. Working with the Departmental Taskforce, Parker & Partners implemented a strategic communications plan which targeted key stakeholder groups, including business and trade organisations as well as the media. Using these connections, P&P worked with stakeholders to communicate the benefits APEC engagement brings to the Australian economy and the wider community.

Through the media, the Heart Foundation's messages reached more than five million people in the first 48 hours following the national launch of the campaign, with four of our free to air news networks covering the story extensively.
The Heart Foundation's inquiry line, Heartline, experienced a 190% increase in calls and equally the Heart Foundation's website had a 600% increase in hits to the specially developed Walk of Life pages.

Parker & Partners was awarded the Australian Government's program to manage all communications for our presence at World Expo in Japan.
This campaign, involving two cultures and languages, also included hundreds of stakeholders and achieved 1000 media stories and exceeded all Government expectations.

Parker & Partners recognised the rise in the interest levels of Governments across Australia towards issues such as nutrition and childhood obesity as an opportune time to profile Kraft’s Healthy Active Families program and commitment to health and wellness in Australia. Parker & Partners worked with Kraft to launch the OzChild initiative in September 2005. This included the development of media releases, postings to relevant Government officials, MPs and NGOs concerned with obesity, nutrition and healthy lifestyles activities, as well as a briefing series with MPs where pilot programs were running. The launch of the OzChild initiative was successful in positioning Kraft as a company interested in the health and wellbeing of young Australians and also placed the company in the political and public eye.