Media management
Communicating effectively with, and through, various media outlets is one of P&P's core capabilities. P&P includes a team of professional communicators experienced in media relations and media management. Many of our senior staff are former journalists and media advisers for Federal and state ministers and premiers.
Our media skills include but are not confined to media releases, media backgrounders and fact sheets; writing speeches, corporate brochures and editorials; news placement; news conferences; background briefing media; tailoring materials for specialist and trade media; handling media inquiries; media training and message preparation for spokespeople; providing media reporting analysis and developing online and social media content. P&P also specialises in developing and managing high-level events aimed at key political decision makers, influencers and media. P&P views events as a strategic way to deliver key messages to our audiences, showcase client initiatives and achievements and ensure our clients have the opportunity to network with influencers relevant to their commercial goals.
Case studies >
Research
Fundamental to any successful public affairs program is research. P&P invests heavily in research applicable to the public affairs industry; whether that be analysing the thoughts of Australia's public opinion leaders, understanding what our clients' target audience is seeking, or the direction government is taking locally or globally. P&P's approach to research is not linear; we review and reframe our research questions as our campaigns evolve. Research and evaluation is used as a form of continuous development and refinement of strategies, messages, and tactics to ensure we produce the very best results for our clients.
Our empirical data and information is drawn from a large pool including: the team's political insights and knowledge of government policy agenda across our portfolios, media coverage and Hansard reports; the target audience or market itself; international experience and developments; and scientific literature and technological advances. Our qualitative and quantitative research incorporates environmental and political scanning, perception audits, Thinking on the Hill, surveys, scientific literature search and review, analysis of trends, financial data, media and government policy agendas.
Case studies >
Government, regulatory and lobbying - Federal
One of the most important elements of a public affairs company like P&P is our capacity to understand and work with the Federal Government, Opposition and minor parties. At P&P government relations is an integral part of our professional skills. It is not enough to just know significant decision-makers and to offer networks of political and media contacts. These are important but cannot be the mainstay of a successful public affairs business. We believe that if we are to provide effective lobbying services for our clients, we must offer a collective resource of strategists and their insights, ideas and influence.
At P&P, we pride ourselves on the investment we have made in our team and in understanding our clients and their issues in detail. On the basis of this understanding, we advise clients at the outset on the strategy that they should employ and, as issues develop, we update and modify our strategic advice to ensure that our client's interests are maximised.
Case studies >
Government, regulatory and lobbying - State
In addition to our Federal Government expertise, P&P has worked extensively with State governments on behalf of our clients. We have a strong team of consultants with expertise in this area, including former State Ministers' advisers.
As a leading bi-partisan public affairs company, P&P understands the importance of forming relationships with all government parties. In particular several members of our team of highly professional consultants have strong relationships with State Government Ministers and Offices. We understand the unique workings of individual state governments in Australia and their often complex relationship with the Federal Government. Our knowledge and expertise in this sphere allows us to provide our clients with strategic advice and activities to ensure the most successful outcomes are achieved.
Case studies >
Issues and crisis management
How an organisation responds to an issue or crisis can often have more impact on its reputation than the actual event. That's why it's important to anticipate potential issues and ensure a plan is developed that can be employed in a crisis situation. Specifically, issues and crisis management refers to the need to manage communications in response to a government, media or community situation affecting your corporate or organisational reputation.
P&P provides our clients with sophisticated tools and methodologies for understanding current and potential issues affecting their organisation and to ensure they are able to respond quickly to a crisis situation with their key stakeholders in mind.
P&P's expert issues and crisis specialists work alongside our clients to design and implement strategies that respond to, repair and strengthen relationships with media, government, the community and other key stakeholders. P&P's issues and crisis team comprises of consultants with extensive media, crisis and political experience, who have covered, responded to or advised on a range of major crisis situations or complex corporate and government issues.
Case studies >
Government communications and social marketing
The Australian community is increasingly sceptical of traditional forms of print, radio and TV advertising, often preferring to switch channels, flick the page, or simply deposit such materials in the bin. In contrast, sophisticated media and public relations driven editorial remains a trusted and influential source. Effective social marketing is best delivered through a combination of communications techniques, but importantly, should always be driven and supported by a dedicated public relations campaign.
P&P are specialists in developing campaigns which influence behaviour and affect real change. We are experienced in delivering these communications programs against a broader public policy context, and the sensitivities that can often accompany a large-scale public campaign. We understand the importance of meeting the multiple and often diverse needs of different stakeholders, whilst communicating effectively to our target community.
Our team is experienced in the delivery of government communications programs, as well as the management, administration and reporting requirements of government agencies for these programs. Our Ogilvy PR Worldwide networks both here in Australia and around the world enhance our ability to resource large national campaigns.
Case studies >
Sustainability counsel
The reality of climate change has rapidly emerged - Australian business and governments are now grappling with policies and practices to achieve greater sustainability. In P&P’s view, sustainability represents a significant opportunity for Australia including new technologies, new markets and new investment – and a significant risk to those companies that are not pro-active.
P&P is first among Australia’s public affairs companies in creating a dedicated sustainability practice. P&P helps its clients to find the ‘sweet spot’ of balancing environmental, social and financial results.
P&P’s sustainability team uniquely combines communications expertise with first-class technical resources. In the sustainability space, P&P helps clients to:
1. Comprehend the new ‘carbonspeak’;
2. Navigate emerging public policy and expectations about environmental performance, including greenhouse gas emissions;
3. Assess and improve their sustainability performance and positioning, and;
4. Engage publics, including governments, employees, customers, NGOs, media, and the general public.
Through our own Independent Advisory Group, an internal environmental improvement program, carbon neutral status, and a Code of Practice, P&P also seeks to practice what it preaches.
Case studies >