Thinking on the Hill

Thinking on the Hill - the intelligent way to obtain the knowledge you need.

Research underpins every aspect of our client work at P&P. Specifically, when you need to know what Australia's public opinion leaders are genuinely thinking, P&P has the tools and experience to determine this for you. Thinking on the Hill is P&P’s perceptions audit product. This valuable tool enables us to more effectively inform and educate your target publics through better understanding their attitudes and opinions.

Thinking on the Hill involves obtaining the genuine, personal views and opinions of a nominated target public. In a public affairs context, this commonly includes ministers, advisers, Members of Parliament, Senators, bureaucrats and media.

At P&P we draw on our deep and extensive relationship network to access Australia's political, bureaucratic and media leaders. Through our position as a trusted and well-respected public affairs adviser, Australia's public opinion leaders actively engage with us to provide genuine feedback on issues relevant to you.

P&P has successfully undertaken numerous perceptions audits for our clients. The results obtained have provided crucial insights into their target publics and allowed them to develop, refine and better evaluate their communication strategies. Moreover, our practitioners take that extra step by providing you with intelligent analysis based on their in-depth knowledge and experience in government relations and politics.

Far from being a stand-alone product, P&P can use "Thinking on the Hill" as part of an integrated and strategic solution for your public affairs needs.

Climbing the Hill

Climbing the Hill - Training leaders to meet leaders.

Climbing the Hill is P&P’s Government training product. The Government is a huge and complicated machine surrounded by seemingly impenetrable walls of hierarchy, protocol and process. However, with our experienced team, including former advisers and bureaucrats, we can break down these barriers for you through this comprehensive training tool.

This tool is similar to media training for company representatives likely to face the media, with a focus on educating our clients on the ins and outs of dealing with government and bureaucratic targets. With our highly successful track record in assisting clients with their approach to Government, the background information we can provide will ensure you brief the right people, in the right way, with the right results.

P&P will tailor our training programs to suit individual needs and desired outcomes. Some key elements your program may involve are:

1. Providing understanding about how the Australian system of government works;
   
2. Presenting information about Australia's bureaucratic process, identifying departments and individuals relevant to your organisation;
   
3. Discussing Australia's political environment; and
   
4. Advice about deciding on the right type of messages and delivery for different types of meetings.
   

Our practitioners go the extra mile by providing you with intelligent analysis based on their in-depth knowledge and experience in government and politics. P&P frequently uses Climbing the Hill as part of integrated public affairs campaigns for our clients.

Media Training

Media training – Providing the tools to participate in a media environment

Parker & Partners' media training product equips individuals with the confidence to fully participate in the media and to enable effective communication of your organisation’s key messages. Far from being a simplistic overview of the media or a basic workshop, the training takes a comprehensive look at the media and how to strategically operate within this environment.

The training is tailored individually to your needs and conducted by former journalists and specialists within our experienced team. The tailored program is the result of significant research into the media needs of your organisation and analysis of their current media reputation.

Media relations is about relationships formed through smart interaction. To this end Parker & Partners' media training teaches you how to:

1. Craft a media message;
   
2. Stay on message;
   
3. Have a plan for when a reporter calls;
   
4. Develop relationships with the media;
   
5. Effectively brief the media;
   
6. Handle a media inquiry/interview situation;
   
7. React to unwanted intrusions by media;
   
8. Meet deadlines;
   
9. Develop a media pitch; and
   
10. Handle tough questions to steer an interview to your advantage.