Kaz Scott

Australia’s leading public affairs agency

Kaz Scott

Kaz Scott

Strategy and Planning Director
Kaz joined Ogilvy PR as its first Strategy and Planning Director in 2011. Her role spans all Ogilvy PR companies and focuses on campaign development for new and existing clients, supporting the increasing demand for multidisciplinary programs which centre on audience engagement and insight, rather than channel delivery.

A true generalist, Kaz has more than 10 years experience in communications planning, strategy development, issues management, campaigning and behaviour change. She has worked for some of the world s most famous international and local brands having held senior positions in leading communication agencies in London, Beijing, Dubai and New Zealand.

At Ogilvy Kaz provides strategy and planning support to clients including Canon consumer imaging, Ford Australia, Microsoft and Carnival Cruises. Kaz has a particular interest in behaviour change and social marketing having worked with campaigns in the UK spanning drink, drugs, obesity, literacy, smoking and climate change. She has a Bachelor of Communications (PR/Multimedia) from Auckland University of Technology.